Thekla Priebst is an art director and illustrator based in Germany and Portugal. As an innovative designer, she works in both countries in all aspects of branding – analog and digital.

In 2021 she founded the creative studio „The Good Thing is_“ to make positive change, through building sustainable and responsible brands, visible. With a touching message, intense colors and typographic sensibility, she brings visual identities to life.

She has a penchant for Moroccan rugs, chiyogami papers and passion fruit flowers. She also has the ability to hold her breath for a long time. Because she likes to surf big waves.